Pop culture is the common popular ideas, attitudes, beliefs or trends shared by society. It emerged in the 20th century and has been shared through media. Media messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners. The messages presented by influencers and advertisers to society are carefully manufactured through many different layers of production, editing and filtering before the final product is released. Viewers only see the final product and this is how false beauty standards and inauthentic ideas are created. However towards the viewer it looks as if the images are genuine. Especially young people fall into the trap of entering contests and promoting a celebrity online just to get a retweet or attention from the celebrity or company, not realizing that this a ploy or advertising strategy in order to build bigger brand. Companies and celebrities use this creative invisible process to their a
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The male model being used as a prop to gently hold the woman evokes the need for intimacy, the woman looks back to her audience as to say that she is in this position thanks to nivea smooth milk body wash. Through the use of the romantic image it is clear the ad is marketed towards a female audience as the man has been rid of his masculinity to softly hold the woman, further the ad is far more feminine with light lettering and a neutral background. Nivea then uses simple diction to quickly capture their audience through the use of two simple phrases promising soft skin.
It is not advertisers moral duty to stop stereotyping, unless society changes, advertisers wont change. Stereotypes are preconceptions, often misconceptions, oversimplified versions to describe of a certain groups of people who share a common trait. Advertisers sole purpose is to sell a product thus they are merely putting out what sells and selling towards stereotypes has been known as the most effective way to advertise a product. Catering to specific audiences is what allows for effective advertising. What most people don’t realize is that everybody stereotypes, positively or negatively. Even though stereotyping is wrong, it is a part of being human. Walking down the street and looking at a person we automatically put people in boxes based on the way they look. A must so our brains are able to categorise and process information, putting different people in different boxes creates a better understanding of the world we live in. Moreover to make a general statement claimin
The three ads depicted below are clear advertisements for high end perfume. Gender stereotypes are shown very vividly in the three images. The first image advertises mens cologne, the cologne is however shown completely separate from the two models. The man is dominant over woman as he stares into the camera while hovering above the female who almost pleadingly looks up at him. The second ad depicts Natalie Portman who poses in a sexually suggestive manner, the audience assumes she is wearing nothing but a blanket to cover herself. The ad is marketed towards a female audience.