Skip to main content

For Visibly Smooth and Touchably Soft Skin

Image result for nivea ads


The male model being used as a prop to gently hold the woman evokes the need for intimacy, the woman looks back to her audience as to say that she is in this position thanks to nivea smooth milk body wash. Through the use of the romantic image it is clear the ad is marketed towards a female audience as the man has been rid of his masculinity to softly hold the woman, further the ad is far more feminine with light lettering and a neutral background. Nivea then uses simple diction to quickly capture their audience through the use of two simple phrases promising soft skin.  

Comments

  1. Suryha.MJanuary 15, 2018 at 8:12 PM

    I think that you have described the ad and analysed it very well to identify the targeted audience and the appeal which it appeals to to. I also liked how you identified the mood which this ad evokes. Something to improve on is to include the phrase or diction that was used as a piece of evidence, but otherwise Good Job Milly!

    ReplyDelete
  2. Nicole RaghuJanuary 15, 2018 at 8:14 PM

    Very nice explanation of how the models in the advertisement are being used. To improve, you could explain the effect this would have on the audience and maybe actually put the picture of the ad.

    ReplyDelete
  3. UnknownJanuary 15, 2018 at 8:19 PM

    I think you have done a good job on your analysis. I like how you explained the picture and did some analysis on it; ie. the "male model is rid from his masculinity..." and also the appeal it evokes to the audience. To make this better, you could had the affect it has on the audience and add the phrase they use to have further evidence!

    ReplyDelete

Post a Comment

Popular posts from this blog

MLK Response

In the speech “ I have a dream” written by Martin Luther King, metaphors and hyperboles are used to evoke a sense of empathy and support from all Americans. Conveying a message that his dream of racial justice and freedom is for both blacks and whites. Luther compares the massive suffering of the African American community more relatable hardships such as "being bound in chains", "sweltering heat" and "a lonely island of poverty". These metaphors intertwined with hyperboles are far more easy to picture than racial oppression and police brutality.  Furthermore, Luther uses repetition to emphasize on his message of freedom. With every point he tries to make Luther uses  repetition  to  genuinely  impact his audience. Such as " But  one hundred years later , the Negro still is not free.  One hundred years later , the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination.  One hundred years l...
7 comments
Read more
Oh hello people, let me introduce myself. My name is Milly, I am from the Netherlands but also have a Canadian passport. Where I am from is quite complicated and explaining takes a whole lot time. At times I don't even know where I am truly from. In fact my parents wanted to move back to Canada this year, for a fear I might have an identity crisis. I have been living in Abu Dhabi for two years now, and its been the best time of my life. The culture and all the diversity is so amazing and such a breath of fresh air from a small town in Canada I used to live in.  Since I am bilingual and english is my second language, I have always struggled with writing. I hope that this year I will be able to improve on those skills. It is important to study language because language is how you communicate with others and express yourself .  The things I most care about would be my family and friends.  These are the people that get me going and the reason I wake up in the morning. I...
6 comments
Read more

Media and Pop Culture Analysis

Pop culture is the common popular ideas, attitudes, beliefs or trends shared by society. It emerged in the 20th century and has been shared through media.  Media messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners. The messages presented by influencers and advertisers to society are carefully manufactured through many different layers of production, editing and filtering before the final product is released. Viewers only see the final product and this is how false beauty standards and inauthentic ideas are created. However towards the viewer it looks as if the images are genuine. Especially young people fall into the trap of entering contests and promoting a celebrity online just to get a retweet or attention from the celebrity or company, not realizing that this a ploy or advertising strategy in order to build bigger brand. Companies and celebrities use this creative invisible process to the...
3 comments
Read more