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For Visibly Smooth and Touchably Soft Skin

Image result for nivea ads


The male model being used as a prop to gently hold the woman evokes the need for intimacy, the woman looks back to her audience as to say that she is in this position thanks to nivea smooth milk body wash. Through the use of the romantic image it is clear the ad is marketed towards a female audience as the man has been rid of his masculinity to softly hold the woman, further the ad is far more feminine with light lettering and a neutral background. Nivea then uses simple diction to quickly capture their audience through the use of two simple phrases promising soft skin.  

Comments

  1. Suryha.MJanuary 15, 2018 at 8:12 PM

    I think that you have described the ad and analysed it very well to identify the targeted audience and the appeal which it appeals to to. I also liked how you identified the mood which this ad evokes. Something to improve on is to include the phrase or diction that was used as a piece of evidence, but otherwise Good Job Milly!

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  2. Nicole RaghuJanuary 15, 2018 at 8:14 PM

    Very nice explanation of how the models in the advertisement are being used. To improve, you could explain the effect this would have on the audience and maybe actually put the picture of the ad.

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  3. UnknownJanuary 15, 2018 at 8:19 PM

    I think you have done a good job on your analysis. I like how you explained the picture and did some analysis on it; ie. the "male model is rid from his masculinity..." and also the appeal it evokes to the audience. To make this better, you could had the affect it has on the audience and add the phrase they use to have further evidence!

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