Pop culture is the common popular ideas, attitudes, beliefs or trends shared by society. It emerged in the 20th century and has been shared through media.
Media messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners.
The messages presented by influencers and advertisers to society are carefully manufactured through many different layers of production, editing and filtering before the final product is released. Viewers only see the final product and this is how false beauty standards and inauthentic ideas are created. However towards the viewer it looks as if the images are genuine. Especially young people fall into the trap of entering contests and promoting a celebrity online just to get a retweet or attention from the celebrity or company, not realizing that this a ploy or advertising strategy in order to build bigger brand. Companies and celebrities use this creative invisible process to their advantage consumers.
Media messages are representations of the world. We depend on the media to understand our world and different cultures.
Messages projected through the media show only very small pieces of certain cultures. If we were only to rely on the media to understand the world this would only create negative stereotypes and ideas in peoples heads. With certain things we do however depend on media to understand things such as trends and beauty standards and this is also why beauty standards are unattainable. The beauty standards for men and women has been perfectly curated through photoshop and creative direction and so it does not represent the real world accurately.
Celebrities are a big part of the pop culture, they start trends and this common trend then grows in popularity. This is because if an adored person shares their opinion about something the people who look up to that celebrity try to copy the trend. Gossip magazines and news networks discuss different trends and detailing hollywoods rumors thereby influences the way people think about celebrity life and sets trends for people below that economic pyramid.
Media messages have economic and political purposes and contexts. Mass media industries sell audiences to advertisers.
Social media has had great influence on mass media and advertising today.
Mass media industries use likes a currency and sell their product and increase they’re popularity and their appeal. Advertisers take advantage of a kid’s wanting to be cool to make their product appeal to children and become popular, almost setting a standard of accessories or products that kids must have to gain that social status of being cool.
Individuals create meaning in media messages through interpretation.
Every message put out by the media is interpreted differently depending on the individual viewing it. No message or advertisement is explicit in its content or meaning.
Great work! I really enjoyed reading your second analysis on the media representing the world. I think that in this analysis you gave good evidence to backup your points and liked how you related celebrities into making new trends and this then turns into culture.
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ReplyDeleteI completley agree with your opinion on the false beauty standards that are depicted in advertisments and how they are driven my economic gain. However, I do think that mass media can to some degree be representations of our world, since it reflects human wants. You even mentioned how ads are directed at children who want to be cool.
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