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Gender Stereotyping in Advertising





 
The three ads depicted below are clear advertisements for high end perfume. Gender stereotypes are shown very vividly in the three images. The first image advertises mens cologne, the cologne is however shown completely separate from the two models. The man is dominant over woman as he stares into the camera while hovering above the female who almost pleadingly looks up at him.

The second ad depicts Natalie Portman who poses in a sexually suggestive manner, the audience assumes she is wearing nothing but a blanket to cover herself. The ad is marketed towards a female audience.

Comments

  1. Nicole RaghuJanuary 10, 2018 at 11:25 PM

    Very insightful blog that truly makes you think about the type of images people put into our minds.

    ReplyDelete

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